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  • Writer's pictureDaniel Craig Johnson

The Importance of Corporate Photography

Professional photography for your business is an investment, and upon receiving the photos, view them as a return on that investment. The images have a multitude of uses that can keep returning your investment. High quality imagery is an extremely important part of any businesses marketing goals. Not only can quality photographs increase sales and overall perception of the value of your businesses goods or services, but it has been shown that low quality images can actually have the reverse effect, damaging a potential customers opinion of you and turning them away from your business.

The benefits of Commercial Photography and quality images are:

Online Presence

There are two ways to benefit by using your images online. The first is having an online shop. Images accompanying an online store will let customers know exactly what they are getting, and in return they will be more likely to make a purchase. The second way of using your images online is to open up a portfolio website. Especially advantageous to artists and businesses looking for investors, it allows people to see what is being offered, not only product wise, but also in terms of location and other aspects of your business.

Increased Sales

There is a direct link between utilizing high quality images in your marketing, and the growth of sales. To a customer, the difference between a great image and a pretty-good image, can be the difference between a purchase or not. Effectiveness and Cost vs. Benefit of marketing campaigns. Many businesses focus on the cost of photography for a marketing campaign instead of the benefits it provides. Whilst high quality photography may cost more, the overall Benefit vs Cost is much greater. Often companies spend many thousands on printing and distribution, and try to save on photography costs. Unfortunately this often leads to a waste of those funds invested in the overall campaign.

Increased Company Presence

Running a visual and effective marketing campaign will lead not only to greater sales, but will also increase the overall presence and perception of a business, resulting in greater long term growth.


All too often overlooked, if your business is having any kind of publicity event hire a photographer to take pictures of the proceedings. These can be used for press releases, websites, brochures, or any promotional materials and can showcase what your business does beyond your products or service.

Professional Appearance

Showing your products and services in a professional manner will also help raise the perception of your business, and in the consumers mind, increase the value of those products and services that your business provides. The professional appearance of a business is also vital for any real long term growth.

WOW Factor

With some creative campaigns, very high quality and creative photographs can provide an immediate and intense impact in a customer?s mind, leaving a lasting impression and memory. This will add to Brand awareness as well as to sales.

Create a Catalogue

A great one for businesses that do wholesale. Have images of all your products so that customers can really see what they're buying.


Using images on packaging can be extremely effective. Do some research, look at what other manufacturers and companies are doing, and think of ways to use your images the same way, or a new and interesting way.

Corporate photography is something that can be used in your visual marketing methods such as posters, leaflets, brochures, etc. Photos can also be used alongside press releases as they allow people to visualize aspects of your business whether it be the product, the premises or even yourself! Photos can often say so much about the quality of your business as it gives an appearance that is so much better than plain old text and images (although images do add quality to some respect).

Corporate photography in one way or the other plays a fundamental role in the success of a company and helps the company owners in many ways. A reputed photography agency helps in presenting the company in a constructive light through good pictures in print media advertisements and company brochures.   That importance of corporate photography to your business is diverse. There may be various purposes of a corporate events photo shoot. It may be for brand identity development, or mass announcements and addressing, and simply coverage of annual business meeting. Corporate photography is of utmost importance for every organization. They say a picture is worth thousand words and photographs will give your potential customers a quick and easily identifiable snapshot of your business. The appeal of company brochures meant for circulation in career fairs and college campuses can be greatly increased by adding colorful pictures demonstrating the company's work culture. Brochures projecting a healthy work atmosphere at your firm can portray it as an ideal place for securing a good job.

Corporate photography plays a crucial role during the key events of a company, and can have a lot of other functions as well. Good photographs help in effectively promoting the company's products or services in the media by their impactful presence in advertisements and organization brochures. Many firms now also have an internal magazine, where pictures and reports of recent events are included for the staff. These pictures help to reinforce ties of employees with their company and make them committed to its progress; thus, they also help in staff retention. There can be some organization periodicals for in-house distribution that also include pictures and news of latest events of the company for the employees' awareness. These pictures help the staff feel a sense of belongingness to the organization, which in turn strengthens their loyalty and lessens staff attrition rates.

Good photographs help in effectively promoting the company's products or services in the media by their impactful presence in advertisements and organization brochures. One of the most important tasks of a corporate photographer's work profile is to click photos presenting the company's progress, for its annual report for customers and shareholders. Such reports act like a platform for any firm to proudly present its achievements in the past year.

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